{
  "version": "1",
  "keyed": false,
  "sample": false,
  "week": "2026-36",
  "kind": {
    "slug": "makeup",
    "label": "Eye and face makeup",
    "searchPhrase": "Eye and face makeup on TikTok Shop",
    "units": 29923,
    "gmv": 476716,
    "brandedRows": 0,
    "vendorCategories": [
      "Blemish Balm and Color Control",
      "Blush",
      "Eyebrow Pencils/Powder/Paste",
      "Eyeliner & Lipliner",
      "Mascara"
    ],
    "categorySlugs": [
      "beauty",
      "overall"
    ],
    "movement": {
      "previousUnits": 30323,
      "change": -5786,
      "changePercent": -19.1,
      "direction": "down"
    },
    "url": "https://giftiam.com/tiktok/makeup/",
    "rows": [
      {
        "title": "e.l.f. Sheer For It Cosmetic Blush Tint and Lip Stain",
        "units": 7569,
        "growth": -2.22,
        "price": "$6.00"
      },
      {
        "title": "[Cardi B's PICK] M Perfect Cover Serum BB Cream (35ml) - Bifida Ferment Lysate Serum-Infused BB Cream for Anti-Aging Skin Rejuvenation, Skin Tint, Tinted Moisturizer, Skin Care Foundation Makeup,Superfood Complex,Glass Skin CardiBB OGBB PurpleBB",
        "units": 6124,
        "growth": -7.09,
        "price": "$20.25"
      },
      {
        "title": "360 Contour Lip Liner",
        "units": 5591,
        "growth": -41.86,
        "price": "$23.40"
      },
      {
        "title": "Waterproof Micro-Fork Eyebrow Pencil, Long-Lasting Brow Pen for Natural Hair-Like Strokes, Smudge-Proof Makeup Tool for Daily Use & Soft Glam. #sohochic",
        "units": 5386,
        "growth": 34.41,
        "price": "$9.29"
      },
      {
        "title": "tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer",
        "units": 5253,
        "growth": -17.59,
        "price": "$28.00"
      }
    ],
    "picks": [
      {
        "id": "nars-mini-powder-blush",
        "brand": "NARS",
        "name": "Mini Powder Blush",
        "url": "https://giftiam.com/api/v1/gifts/nars-mini-powder-blush"
      },
      {
        "id": "chanel-rouge-coco-baume",
        "brand": "Chanel",
        "name": "Rouge Coco Baume",
        "url": "https://giftiam.com/api/v1/gifts/chanel-rouge-coco-baume"
      },
      {
        "id": "byredo-bibliophilia-eyeshadow-palette",
        "brand": "Byredo",
        "name": "Bibliophilia Eyeshadow Palette",
        "url": "https://giftiam.com/api/v1/gifts/byredo-bibliophilia-eyeshadow-palette"
      }
    ]
  }
}