Eye and face makeup on TikTok Shop

What TikTok is buying

Every listing of this kind in the week of 31 August, by units sold. Words rather than pictures: the cover images belong to the data vendor and are not republished here.

1. 1 e.l.f. Sheer For It Cosmetic Blush Tint and Lip Stain 7,569 units down 2 percent $6.00
2. 2 [Cardi B's PICK] M Perfect Cover Serum BB Cream (35ml) - Bifida Ferment Lysate Serum-Infused BB Cream for Anti-Aging Skin Rejuvenation, Skin Tint, Tinted Moisturizer, Skin Care Foundation Makeup,Superfood Complex,Glass Skin CardiBB OGBB PurpleBB 6,124 units down 7 percent $20.25
3. 3 360 Contour Lip Liner 5,591 units down 42 percent $23.40
4. 4 Waterproof Micro-Fork Eyebrow Pencil, Long-Lasting Brow Pen for Natural Hair-Like Strokes, Smudge-Proof Makeup Tool for Daily Use & Soft Glam. #sohochic 5,386 units up 34 percent $9.29
5. 5 tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer 5,253 units down 18 percent $28.00

The real thing

The same object from a name you already know, cheapest first. 3 to choose from.